Our Work

Delivering a blend of insight, strategy and imagination.

We have delivered brand programmes across multiple international and local markets, across multiple sectors, and have developed and implemented brand programmes large and small.

From retail & lifestyle, leisure & hospitality, FMCG & consumer brands, telecoms, finance, through to service and corporate brands we have helped change their worlds.

WE HAVE HELPED

AND MANY MORE...

Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Communications Strategy | Internal Branding | Internal Engagement | Brand Workshops | Training & Coaching | Employee Branding

AXIS TELECOMMUNICATIONS

Refocusing a fast-moving telecommunications brand

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Brand Audit | Research | Insight | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

BALI HAI BREWERIES

Relaunching into Indonesia’s premium sector

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Research | Insight | Brand Positioning | Brand Strategy | Design & Expression | Packaging | Consumer Testing | Brand Activation

Bayer Indonesia

Repositioning & reframing an iconic health brand

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Packaging | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Mentoring

MAXX COFFEE

Indonesia’s dynamic ‘Taste-for-Life’ coffee brand

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Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Packaging | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Customer Experience | Mentoring

MAXX CORNER

A whole new coffee drinking experience for everyone

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Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Design & Expression | Identity & Logo | Packaging | Customer Experience

INDOSAT

Repositioning & focusing IM3 & Mentari

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Mentoring

LIPPO HOMES

A proposition of people not just developments

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Communications Strategy

EQUITY LIFE INSURANCE

Shaping the future with customers at the centre

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Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

Axiata

Telecoms driven by a Asian perspective, local touch

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Employee Branding | Customer Experience

Cinemaxx

Bringing new experiences to Indonesian audiences

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Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Employee Branding

Agung Concern

Transitioning to a next generation iconic local brand

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Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Retail Design | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

CENTRAL CIPTA MURDAYA (CCM) Group

Repositioning two iconic local brands (JIExpo & League Footwear)

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Design & Expression | Product Creation | Internal Alignment | Internal Engagement | Brand Workshops | Employee Branding

ARYADUTA HOTELS

Refreshing and engaging a leisure & hotel brand

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience

THE TIME PLACE

Reframing a retail experience from transaction to engagement

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Brand Audit | Research | Insight | Experience Audit | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Employee Branding | Customer Experience | Social Media

VIVERE GROUP & RETAIL

Pivoting an iconic Indonesian lifestyle retail brand

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Brand Audit | Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Communications Strategy

Bali International Park

Creating an integrated living, lifestyle & commercial concept

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Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Design & Expression | Internal Engagement | Brand Workshops | Training & Coaching | Communications Strategy | Marketing Strategy

DALI HOTEL

Engaging the millennial business traveller

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Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Portfolio & Architecture | Naming | Design & Expression | Identity & Logo | Packaging | Brand Activation | Training & Coaching | Communications Strategy | Marketing Strategy

EL DIABLO BEER

Repositioning a premium beer into the club sector

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Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Design & Expression | Identity & Logo | Internal Alignment | Internal Engagement | Brand Workshops | Training & Coaching | Communications Strategy | Marketing Strategy

JIMBARAN HIJAU

Bali’s new living & lifestyle brand

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Research | Insight | Brand Visioning | Brand Positioning | Brand Strategy | Communications Strategy | Marketing Strategy | Design & Expression | Identity & Logo | Internal Branding | Internal Alignment | Internal Engagement | Brand Workshops | Brand Activation | Training & Coaching | Mentoring

LIPPO URBAN HOMES

A whole new living experience for everyone

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Brand Audit | Research | Insight | Brand Positioning | Portfolio & Architecture | Communications Strategy | Design & Expression | Identity & Logo | Packaging | Brand Activation

TELKOMSEL T-CASH

Defining a digital e-money brand for Gen-Z

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