Who We Are
Affinity Brands is a branding, design and experience consultancy based in Jakarta, Indonesia that delivers integrated branding, design & marketing solutions.
We transform brands from the inside and out. With teamwork, imagination and a dedication to the facts, we work with our clients to define, design and deliver enduring and distinctive brands. Brands that cut through the noise, work hard, go further and drive business growth, impact and success.
We are driven by imagination, optimism, diversity and creativity, and the success it brings our clients.
OUR STORY
In 2012, internationally expertised, brand-consulting pioneer Nick Pegman set up Affinity Brands to work with businesses to create and deliver brand-led, strategically focused business experiences. The business was set up with a clear point of view: that simple, relevant and focused is smart. That this combined with a dynamic strategic approach would drive business growth and success for clients.
From working with global brands such as Axiata, Etisalat, Telenor, Village Roadshow, Asia Pacific Breweries, France Telecom and AMP Insurance & Banking he has been the champion for strategically led branding and creative expression.
Working with local telecommunication brands XL Telecom, Indosat, Telkomsel and Axis to changing how Indonesians enjoy their favourite beers with Bintang and Bali Hai, to delivering quality coffee drinking occasions with Maxx Coffee, and to how people select their next lifestyle and living experience with Lippo Homes and Aryaduta Hotels Affinity Brands has been at the forefront of delivering brand-led business.
WHAT WE DO
We help our clients unlock and transform their brands to deliver impact growth and success.
We have worked with some of Indonesia’s leading businesses, fmcg and finance brands, retailers, leisure and lifestyle brands to build brand experiences that are remarkably clear and unexpectedly fresh – to help them to stand up and help them to stand out.
In other words brand and business solutions that are simple, relevant, engaging, impactful and focused.
Because brands that embrace simplicity, relevance and focus deliver deeper relationships with their customers and employees - and create deliver sustainable competitive advantage: We call this Brand Affinity.
HOW WE HELP OUR CLIENTS GROW
We work with businesses of all shapes and sizes. We create and evolve brands to be bold and to cut through the noise, and deliver market impact.
We blend our deep experience in brand strategy, brand marketing, brand-led design and expression, and engaging brand experiences to harness the power of brand for business growth and to deliver a sustainable competitive advantage.
We keep it simple. We listen, we observe, we research. We learn as much as we can about your business and what success means for you. A sound strategy is at the core of each and every brand programme we deliver. And at the end of the day, we’re measured on results.
WE'RE GUIDED BY OUR THREE VALUES
CREATIVE
WE ARE CURIOUS
We use our skills of thought and insight to uncover opportunity.
STIMULATING
WE ARE MOTIVATED
We challenge the status-quo in order to deliver better results.
OPTIMISTIC
WE ARE POSITIVE
We value ideas that create brand affinity, results and loyalty.
WHEN TO UNLOCK YOUR BRAND POWER
Where you are in the business cycle affects how brand-led strategy, design, expression and engagement can help you gain a sustainable competitive advantage.
Whatever your business objectives, we focus on cutting through the clutter and noise - to unlock and deliver success for our clients.
Launching a new product or service brand into the market
Pivoting, repositioning or expanding your business or brand/s
Merging an existing business, or acquiring a new business
Wanting to align and engage your employees and partners
Let's talk today
