Research and insight are central to understanding where a brand is now and central to developing a rigorous and relevant brand strategy for the future. To help us measure the health of a brand both externally and internally, we conduct brand audits on positioning, customer journey and experience, customer segmentation and profiling, through to assessing a brand’s portfolio strategy.

Rigorous strategy that focuses on your business and brand experience objectives blended with creative execution that fuses insight and transformational thinking to deliver the essence, promise, positioning and proposition of the brand, as well showing what it will mean to multiple stakeholders by way of experience, products, services and offerings.

Strong brands have personalities just like people. They express and project themselves visually and verbally – through the logo and brand visual identity systems, the tone of voice, in writing, and through photography and imagery. And the secret to good design and creative expression, is for it to be strategic in nature and brand focused in deliver.

Creating successful brands delivered by employees who truly believe in the brand’s vision, proposition and purpose. Energised, aligned and fully engaged employees are far more effective at maximising revenue and being motivated, delivering on goals and objectives by up-selling, cross-selling and also by also being the best external brand ambassadors.

To connect to the chosen customer segments and all stakeholders, it is critical to engage the marketing and communications teams about the value of the brand from articulating the promise and the positioning and then working with them in how to express the brand in the market by way of products, services, offerings, sponsorships, community programmes and all general and strategic communications.